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Artificial (human) intelligence
Federico Faggin's vision of future

How can we maintain a concrete focus on the present while we are looking to the future? The answer comes with “FlashForward”: the event organized last September 25th by e-Novia, the Enterprise Factory to present future projects and promote a debate with guests from the world of innovation, research and business. A debate that immediately goes straight to the point: “Consciousness allows us to do what a machine cannot do: avoiding an automatic response to sensory signals,” said Federico Faggin, Physicist and Entrepreneur, famous for being the inventor of the first microprocessor and guest of honor of the event. The theme of Consciousness will be discussed often in other speeches, starting from the one on Artificial Intelligence:

«Today, for the first time, we are making machines that are able to learn. Self-learning technologies and artificial intelligence have reached a level that allows to solve important problems,” explained Faggin. The challenge therefore becomes the ability to let business and innovation coexist without losing sight of the human factor. “A mirror is enough to confuse the Google Car”, continues Faggin. “This happens because the machine has no consciousness, it is a structure based on action and reaction: it is predictable”. What problems will we face when the machines will interact even more deeply with our everyday life?

It is one of the themes on which those who work in Collaborative Mobility, Humanized Machines and Augmented Human are constantly questioned: the three main development areas of the e-Novia start-ups. In particular, Faggin argues that the greatest impact will be on what we will experience in the Collaborative Mobility and in the Automotive field. Despite a real autonomous driving is still far from coming”It will take another twenty years”), Faggin is convinced that this change in the ecosystem of transportation will profoundly revolutionize our lives.

The “FlashForward” event ends with a final panel about the “Augmented Human” topic. The guest is Zaverio Ruggeri, professor in the Department of Molecular and Experimental Medicine at the Research Institute “The Scripps”, in California. Ruggeri – answering the questions from the public and the moderator – provides another, fundamental key for understanding, to be applied along with the focus on Consciousness proposed by Faggin. “In medicine,” explains Ruggeri, “drugs are not equally effective for all patients, because each patient can be similar to another, but never the same. It is necessary to be able to find a balance between human enhancement and the attention to the differences and the needs of the individual ». Diversity and consciousness – even of our own limits – are therefore two vital resources. Not only doing Research, but also during the development phases of new technologies. After all, as Faggin recalls: “We have the judgment and the ability to understand. We make decisions based on our ability to understand. We decide freely through our understanding and we also have creativity. We are creative, we have created the machine “.

(photo from youtube channel Hardware Upgrade)

 

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Blum is a communication company skilled in innovation. We generate business and open innovation opportunities by combining three fields of action:


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We analyse our clients’ potential and build tailor-made editorial plans. We create contents by extracting value from their stories. From magazines to blogs, from videos to social networks.


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Team

We are a multidisciplinary team with specific competences in the fields of communication, event planning and business matching.

Luca Barbieri

Founding partner
Journalist and co-founder of Blum, passionate about innovation, entrepreneur, TV presenter, teaches journalistic language at the University of Padua. Worked for over 10 years at RCS, contributing to the creation of Corriere Innovazione. Consultant for companies and institutions operating in the field of research and technology transfer. His mission is to build bridges and connections. By all means necessary.

Domenico Lanzilotta

Founding partner
Journalist and co-founder of Blum, years of experience in print media. For over ten years, has been helping organizations to leverage their communication to stimulate business. Through training and research, he accompanies professionals and companies to improve themselves through communication strategies and practices that generate tangible results.

Francesca Ponzecchi

Founding partner
PR professional and co-founder of Blum, dealing with the planning and execution of networking events and strategies for more than twenty years. Worked for ten years in the marketing management for RCS. Passionate about innovation, contributed to the creation of Corriere Innovazione. Believes in the value of relationships and synergies to develop sustainable businesses.

Massimiliano Cortivo

Head of content & media relations
Journalist, at Blum since 2017, coordinates the editorial operation, carrying out strategic consultancy work for clients as well as media advisoring. Devises cross-media editorial plans and manages media relations at national and international level. For thirteen years an editor for the Corriere del Veneto (RCS). Degree in foreign languages and literature.

Content & media relations

Enrico Albertini

Content & media relations strategist
Journalist, at Blum since 2014. Creates, elaborates and coordinates cross-media editorial projects. Has worked with numerous newspapers, including Il Mattino di Padova and Corriere del Veneto (RCS). Is also the spokesman for the rector of the University of Padua. Holds a degree in communication and a master’s in journalism.

Silvia Pagliuca

Content & projects strategist
Journalist, in Blum since 2018, coordinates cross-media editorial projects and carries out media advisoring for companies. Writes about innovation, work and sustainability for newspapers and magazines in the relevant fields. A graduate in communication, with a master’s in social, political and institutional communication management and master’s in journalism.

Giulio Todescan

Content & media relations strategist
Journalist, at Blum since 2015, coordinates cross-media editorial projects and carries out media advisoring, press office tasks and media relations. Contributed for ten years as a freelance to numerous publications, such as Corriere del Veneto (RCS). Is among the promoters of the “Working Title Film Festival” and has directed two documentaries. A graduate in communication.

Giulia Cimpanelli

Innovation content specialist
Journalist, carries out media advisoring, content creation and social media management. Expert in innovation, startups and economy, has contributed to the Corriere della Sera for ten years, mainly on L’Economia and Corriere Innovazione. Has written for numerous titles: Startupitalia, Millionaire, Donna Moderna, TTG Italia, Glamour, Myself, Iodonna and others.

Valeria Costa

Media Relation Specialist
Press officer and communicator. She manages relations with national and international media, dealing with press office and communication strategies. She has worked for important companies in the fashion, automotive and financial sectors and collaborated with relevant marketing and communication agencies. Graduated in Foreign Languages and Literatures, she has a Master’s in Corporate Communication.

Alessandro Di Stefano

Innovation content specialist
Freelance journalist, expert in innovation, startups and tech, carries out contents, news and social communication. Since 2018 editor at StartupItalia. Experience in environmental journalism: editor in Rivista BC and social media manager and editor at FIAB. A graduate in history and a master’s degree in journalism.

Andrea Fasulo

Content & media relations specialist
Skilled as freelance journalist and copywriter, he is responsible for content strategy, content production and media relations. Worked in the field of cultural heritage, contributed as a freelance to numerous publications, such as Il Sole 24 Ore, and gained experience in media relations as a freelance and working for communication agencies. A graduate in contemporary history.

Denise Faticante

Media relations specialist
Journalist and communication specialist. She deals with media relations, press office, and communication strategies. For 20 years, she has worked for several publications, ranging from the printed press to the web and press agencies. Her main experiences include the publishing group E Polis and the agencies LaPresse and AdnKronos. She has a degree in classical literature.

Alexander Ginestous

Content & media relations specialist
Journalist, at Blum since 2018, he carries out press office, media relations and social media management duties for companies and events. Also manages the growth of cross-media editorial projects. He is a freelance contributor to the Alto Adige daily and he undertakes journalistic work for several sporting websites affiliated to the Gazzetta dello Sport. Graduated in communication.

Andreas Inama

Content specialist
Skilled in media analitycs. Former live-team-supervisor and editor at the sports news platform spox.com, then marketing manager at Pro-Tec Italia before working as a freelance journalist at Salto.bz. Degrees in translation studies as well as media and communication.

Susanne Pitro

Content specialist
Journalist, all-rounder in print, TV and internet, focus on business and science journalism. After many years of editorial experience in local media such as Dolomiten, ff - Das Südtiroler Wochenmagazin, salto.bz, she works in the press office of the Free University of Bozen-Bolzano and creates content for various editorial products and TV reports. Holds a degree in business studies and a master's in journalism.

Giacomo Porra

Cross-media content specialist
At Blum since 2020, he creates cross-media content, alternating between writing, video and graphic creation and social media management. He is always on the lookout for new, creative, moving and engaging forms of communication. Graduated in communication.

Lead generation, event, operations

Nicola Maioli

Graphics & operations strategist
Communication consultant specialized in graphic design. Since 1999 he has been involved in communication projects developing online and offline tools as well as organizing events. He collaborated to launch local projects and products of RCS and worked for 20 years with Fondazione Città della Speranza.

Mara Scotto

Lead generation & event strategist
Project Manager, coordinates projects and events and develops new business matching opportunities. For over ten years was a product manager of the Campania and Puglia editions of the Corriere del Mezzogiorno (RCS). She lives and works in Milan. Holds a degree in humanities.

Sara Menaldo

Lead generation & event specialist
At Blum since 2018, she scouts the entrepreneurial landscape for events connected to innovation, then takes care of their PR. Passionate about event management, cultural projects and storytelling. Holds a degree in languages, literature and modern culture and a master’s in creative development and management of cultural activities.

Erika Zaniolo

Administration & operations specialist
At Blum since 2019, mainly looks after the administrative aspects of the company and provides secretarial support to the newsroom and event organisers. Worked for twelve years in a travel agency in Padua. Holds an high school diploma of accountancy.

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