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YAPE, Italy’s first home delivery robot
Tested by Japan Post

Italian technology, a first test-delivery in Japan and truly global ambitions. And global, indeed, is the challenge that artificial intelligence systems have launched in the field of mobility, a sector assailed by a quiet revolution that will soon come to the fore, changing the way we move people and objects – and therefore our lives – forever. One element of this silent revolution is YAPE (Your Autonomous Pony Express), the self-driving home delivery vehicle designed by e-Novia, an Enterprises Factory whose heart and brains are based in Milan.

The YAPE two-wheeler – each wheel of which is equipped with an autonomous electric motor, to reduce consumption and maximise agility – has already gone far. Indeed, as far as Minami Sōma, in the prefecture of Fukushima, where, on 31 January 2019, the Italian robot delivered a packet of rice, through Japan Post, to an elderly couple, after navigating an urban obstacle course.

Among the Fukushima evacuees

Amidst camera flashes and TV footage, this public dress rehearsal launched a new partnership between e-Novia and Japan Post, Japan’s leading postal operator, which had chosen YAPE, through the industrial partner Drone Future Aviation, for the delivery tests started in December 2018. The first testing phase, which began with a demonstration experiment on 21 December 2018, later continued, alternating indoor and outdoor sessions in the Minami Sōma public buildings destined to the evacuees of the severe Fukushima earthquake of 2011.

This experimentation serves as a starting point for a possible ongoing cooperation with Drone Future Aviation and Japan Post, which aims to solve the future challenges of automated deliveries. As a result of these tests, YAPE is evolving some of its features, including load capacity, suspensions suitable for every type of road surface, and thermal insulation for food delivery.

Inside YAPE

YAPE is the first self-driving electric urban delivery vehicle designed and created entirely in Italy. It is particularly agile in the narrow, irregular streets of the historical city centres of Italy and Europe, whether on pavements (at a maximum speed of 6 kilometres per hour) or on cycle paths (up to 20 kilometres per hour), and has an autonomy of about 80 kilometres. As it travels on two wheels, it can turn on the spot and easily overcome obstacles such as pavement edge or tram tracks.

The YAPE ecosystem works through an app-based management platform via which the user can call the robot and place the package to be delivered into its box, which has a capacity of 30 kilograms. The recipient’s address can either be specified through the app or be determined automatically via the GPS location of the recipient registered with the platform. Departure and delivery of the package are certified by a system that combines credentials in the sender’s and recipient’s smartphones, only enabling those authorised by the platform to open the box.

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What we do

Blum is a communication company skilled in innovation. We generate business and open innovation opportunities by combining three fields of action:

1. Corporate communication, strategy and tools
We analyse our clients’ potential and build tailor-made editorial plans. We create contents by extracting value from their stories. From magazines to blogs, from videos to social networks.

2. Press office & media relations
We are information professionals, part of a continuously developing international network of contacts. Web, print media, radio and TV: we transform our clients’ stories into news.

Events & lead generation
We project PR strategies and online, onlife and face-to-face events. We rely on professional skills and expertise in the exhibition and event industry.


What we can do for you:
media relations, press releases, press conferences, editorial plans, press tours, podcasting, blog posting, newsletters, event management, event concept, webinars, innovation villages, startup competitions, communication for equity crowdfunding campaigns, live events coverage, books, online and print magazines, social media management (Facebook, Instagram, LinkedIn, Clubhouse, Twitch, Twitter…), ADV planning, press coverage analitycs, debate moderations…


We are a multidisciplinary team with specific competences in the fields of communication, event planning and business matching.

Luca Barbieri

Founding partner
Journalist and co-founder of Blum, passionate about innovation, entrepreneur, TV presenter, teaches journalistic language at the University of Padua. Worked for over 10 years at RCS, contributing to the creation of Corriere Innovazione. Consultant for companies and institutions operating in the field of research and technology transfer. His mission is to build bridges and connections. By all means necessary.

Domenico Lanzilotta

Founding partner
Journalist and co-founder of Blum, years of experience in print media. For over ten years, has been helping organizations to leverage their communication to stimulate business. Through training and research, he accompanies professionals and companies to improve themselves through communication strategies and practices that generate tangible results.

Francesca Ponzecchi

Founding partner
PR professional and co-founder of Blum, dealing with the planning and execution of networking events and strategies for more than twenty years. Worked for ten years in the marketing management for RCS. Passionate about innovation, contributed to the creation of Corriere Innovazione. Believes in the value of relationships and synergies to develop sustainable businesses.

Massimiliano Cortivo

Head of content & media relations
Journalist, at Blum since 2017, coordinates the editorial operation, carrying out strategic consultancy work for clients as well as media advisoring. Devises cross-media editorial plans and manages media relations at national and international level. For thirteen years an editor for the Corriere del Veneto (RCS). Degree in foreign languages and literature.

Content & media relations

Enrico Albertini

Content & media relations strategist
Journalist, at Blum since 2014. Creates, elaborates and coordinates cross-media editorial projects. Has worked with numerous newspapers, including Il Mattino di Padova and Corriere del Veneto (RCS). Is also the spokesman for the rector of the University of Padua. Holds a degree in communication and a master’s in journalism.

Silvia Pagliuca

Content & projects strategist
Journalist, in Blum since 2018, coordinates cross-media editorial projects and carries out media advisoring for companies. Writes about innovation, work and sustainability for newspapers and magazines in the relevant fields. A graduate in communication, with a master’s in social, political and institutional communication management and master’s in journalism.

Giulio Todescan

Content & media relations strategist
Journalist, at Blum since 2015, coordinates cross-media editorial projects and carries out media advisoring, press office tasks and media relations. Contributed for ten years as a freelance to numerous publications, such as Corriere del Veneto (RCS). Is among the promoters of the “Working Title Film Festival” and has directed two documentaries. A graduate in communication.

Giulia Cimpanelli

Innovation content specialist
Journalist, carries out media advisoring, content creation and social media management. Expert in innovation, startups and economy, has contributed to the Corriere della Sera for ten years, mainly on L’Economia and Corriere Innovazione. Has written for numerous titles: Startupitalia, Millionaire, Donna Moderna, TTG Italia, Glamour, Myself, Iodonna and others.

Valeria Costa

Media Relation Specialist
Press officer and communicator. She manages relations with national and international media, dealing with press office and communication strategies. She has worked for important companies in the fashion, automotive and financial sectors and collaborated with relevant marketing and communication agencies. Graduated in Foreign Languages and Literatures, she has a Master’s in Corporate Communication.

Alessandro Di Stefano

Innovation content specialist
Freelance journalist, expert in innovation, startups and tech, carries out contents, news and social communication. Since 2018 editor at StartupItalia. Experience in environmental journalism: editor in Rivista BC and social media manager and editor at FIAB. A graduate in history and a master’s degree in journalism.

Andrea Fasulo

Content & media relations specialist
Skilled as freelance journalist and copywriter, he is responsible for content strategy, content production and media relations. Worked in the field of cultural heritage, contributed as a freelance to numerous publications, such as Il Sole 24 Ore, and gained experience in media relations as a freelance and working for communication agencies. A graduate in contemporary history.

Denise Faticante

Media relations specialist
Journalist and communication specialist. She deals with media relations, press office, and communication strategies. For 20 years, she has worked for several publications, ranging from the printed press to the web and press agencies. Her main experiences include the publishing group E Polis and the agencies LaPresse and AdnKronos. She has a degree in classical literature.

Alexander Ginestous

Content & media relations specialist
Journalist, at Blum since 2018, he carries out press office, media relations and social media management duties for companies and events. Also manages the growth of cross-media editorial projects. He is a freelance contributor to the Alto Adige daily and he undertakes journalistic work for several sporting websites affiliated to the Gazzetta dello Sport. Graduated in communication.

Andreas Inama

Content specialist
Skilled in media analitycs. Former live-team-supervisor and editor at the sports news platform, then marketing manager at Pro-Tec Italia before working as a freelance journalist at Degrees in translation studies as well as media and communication.

Susanne Pitro

Content specialist
Journalist, all-rounder in print, TV and internet, focus on business and science journalism. After many years of editorial experience in local media such as Dolomiten, ff - Das Südtiroler Wochenmagazin,, she works in the press office of the Free University of Bozen-Bolzano and creates content for various editorial products and TV reports. Holds a degree in business studies and a master's in journalism.

Giacomo Porra

Cross-media content specialist
At Blum since 2020, he creates cross-media content, alternating between writing, video and graphic creation and social media management. He is always on the lookout for new, creative, moving and engaging forms of communication. Graduated in communication.

Lead generation, event, operations

Nicola Maioli

Graphics & operations strategist
Communication consultant specialized in graphic design. Since 1999 he has been involved in communication projects developing online and offline tools as well as organizing events. He collaborated to launch local projects and products of RCS and worked for 20 years with Fondazione Città della Speranza.

Mara Scotto

Lead generation & event strategist
Project Manager, coordinates projects and events and develops new business matching opportunities. For over ten years was a product manager of the Campania and Puglia editions of the Corriere del Mezzogiorno (RCS). She lives and works in Milan. Holds a degree in humanities.

Sara Menaldo

Lead generation & event specialist
At Blum since 2018, she scouts the entrepreneurial landscape for events connected to innovation, then takes care of their PR. Passionate about event management, cultural projects and storytelling. Holds a degree in languages, literature and modern culture and a master’s in creative development and management of cultural activities.

Erika Zaniolo

Administration & operations specialist
At Blum since 2019, mainly looks after the administrative aspects of the company and provides secretarial support to the newsroom and event organisers. Worked for twelve years in a travel agency in Padua. Holds an high school diploma of accountancy.

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