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Blum chooses Fybra
The start up which cleans indoor air


Allowing a safe restart, even inside the buildings where you work and live, thanks to air recirculation. This is the goal of Fybra, an innovative start-up that has created a sensor capable of improving air quality indoors, such as in classrooms and offices, signalling its users when it is time to ventilate the air in order to disperse viruses, CO2 and pollutants. Fybra uses predictive and adaptive algorithms and an advanced monitoring system through proprietary apps and dashboards.

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This technology was designed before the pandemic and it was previewed at Klimahouse 2020 (where it won the start-up award). In recent months, it has acquired its own raison d’être. So much so as that it has created a real innovative synergy with new partners and investors, including Blum. Business as a medium. A heterogeneous network bringing together different skills that will collaborate for further product development.

first round of investments has been concluded : New partners have entered in Fybra srl, an innovative start-up founded by Gaetano Lapenta, CEO, and Marco Scaramelli, technical director. In recent months, the two entrepreneurs have been the protagonists of a management buyout operation that has led Fybra to redefine its relationship with the Focchi Group, from which the company has spun off, and which retains a repurchase option of a minority share.

In the new Fybra structure, the two co-founders hold 50% of the shares and the shareholder structure is extended to include new shareholders who have subscribed to the capital increase, including three companies that will bring, in addition to capital, solid skills and relationships in the scope of innovation. This are: WellD, a Swiss software house and Fybra’s industrial partner for software; Delcon, an innovative SME from Bergamo, leader in the design and production of software and medical devices and partner of Fybra in the firmware and production fields; Blum, a consulting company specialized in communicating innovation produced by SMEs, start-ups and research centres.

«We came across Fybra when it won the Klimahouse Startup Award – declares Luca Barbieri, co-founder of Blum with Domenico Lanzilotta and Francesca Ponzecchi -. Since then, a supporting path towards growth has begun and it has led us to further bet on a truly innovative product: Fybra, combining artificial intelligence, design and ease of use, well represents the industrial potential of the Italian start-ups that we, as Blum, want to enhance both in Italy and abroad”.

A number of business angels active in supporting technological start-ups also participate in this operation. Fybra was supported by Andrea Arrigo Panato of Studio Panato Chartered Accountants and by lawyer Paolo Preda of Studio Trevisan & Associati.


«The capital increase represents an important step of growth for a company that, a few months after the patent, successfully placed Fybra on the market. It is an innovative product adopted by numerous companies and institutions – declare the co-founders Gaetano Lapenta and Marco Scaramelli -. It is a great satisfaction that the new partners, that is important companies and investors, have believed in the potential of Fybra by bringing their skills and relationships to this project. In the industrial plan there are ambitious growth objectives that will develop and launch new solutions shortly and whose aim is resuming our normal lives in completely safe environments – even indoors».

«WellD, through its skills in software engineering, has given its contribution to Fybra since its first versions – explains Luca Camerini, CEO of WellD -. Through this operation we intend to consolidate the collaboration with its founders in order to maximize the technical quality of the product and the users’ experience. Besides, this investment is part of the company’s broader strategy, which aims to expand its offer from the market of the software development services to that of product development ».

«Fybra is completely part of our new investment plan in the field of innovation aimed at enhancing the know-how developed in the healthcare sector by Delcon – declares Barbara Sala, CEO of Delcon -. We will support the project because we intend to contribute to the development of a new high-quality device in line with our positioning».

For Blum. Business as a medium, Fybra is the first, and certainly not the last, investment in innovative start-ups. This is a natural consequence of the bridging role that the company plays every day between innovative SMEs, research centres, start-ups and the market through communication and events.


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What we do

Blum is a communication company skilled in innovation. We generate business and open innovation opportunities by combining three fields of action:

1. Corporate communication, strategy and tools
We analyse our clients’ potential and build tailor-made editorial plans. We create contents by extracting value from their stories. From magazines to blogs, from videos to social networks.

2. Press office & media relations
We are information professionals, part of a continuously developing international network of contacts. Web, print media, radio and TV: we transform our clients’ stories into news.

Events & lead generation
We project PR strategies and online, onlife and face-to-face events. We rely on professional skills and expertise in the exhibition and event industry.


What we can do for you:
media relations, press releases, press conferences, editorial plans, press tours, podcasting, blog posting, event management, event concept, webinars, innovation villages, startup competitions, communication for equity crowdfunding campaigns, live events coverage, books, online and print magazines, social media management (Facebook, Instagram, LinkedIn, Clubhouse, Twitch, Twitter…), ADV planning, press coverage analitycs, debate moderations…


We are a multidisciplinary team with specific competences in the fields of communication, event planning and business matching.

Luca Barbieri

Founding partner
Journalist and co-founder of Blum, passionate about innovation, entrepreneur, TV presenter, teaches journalistic language at the University of Padua. Worked for over 10 years at RCS, contributing to the creation of Corriere Innovazione. Consultant for companies and institutions operating in the field of research and technology transfer. His mission is to build bridges and connections. By all means necessary.

Domenico Lanzilotta

Founding partner
Journalist and co-founder of Blum, years of experience in print media. For over ten years, has been helping organizations to leverage their communication to stimulate business. Through training and research, he accompanies professionals and companies to improve themselves through communication strategies and practices that generate tangible results.

Francesca Ponzecchi

Founding partner
PR professional and co-founder of Blum, dealing with the planning and execution of networking events and strategies for more than twenty years. Worked for ten years in the marketing management for RCS. Passionate about innovation, contributed to the creation of Corriere Innovazione. Believes in the value of relationships and synergies to develop sustainable businesses.

Massimiliano Cortivo

Head of content & media relations
Journalist, at Blum since 2017, coordinates the editorial operation, carrying out strategic consultancy work for clients as well as media advisoring. Devises cross-media editorial plans and manages media relations at national and international level. For thirteen years an editor for the Corriere del Veneto (RCS). Degree in foreign languages and literature.

Content & media relations

Enrico Albertini

Content & media relations strategist
Journalist, at Blum since 2014. Creates, elaborates and coordinates cross-media editorial projects. Has worked with numerous newspapers, including Il Mattino di Padova and Corriere del Veneto (RCS). Is also the spokesman for the rector of the University of Padua. Holds a degree in communication and a master’s in journalism.

Silvia Pagliuca

Content & projects strategist
Journalist, in Blum since 2018, coordinates cross-media editorial projects and carries out media advisoring for companies. Writes about innovation, work and sustainability for newspapers and magazines in the relevant fields. A graduate in communication, with a master’s in social, political and institutional communication management and master’s in journalism.

Giulio Todescan

Content & media relations strategist
Journalist, at Blum since 2015, coordinates cross-media editorial projects and carries out media advisoring, press office tasks and media relations. Contributed for ten years as a freelance to numerous publications, such as Corriere del Veneto (RCS). Is among the promoters of the “Working Title Film Festival” and has directed two documentaries. A graduate in communication.

Giulia Cimpanelli

Innovation content specialist
Journalist, carries out media advisoring, content creation and social media management. Expert in innovation, startups and economy, has contributed to the Corriere della Sera for ten years, mainly on L’Economia and Corriere Innovazione. Has written for numerous titles: Startupitalia, Millionaire, Donna Moderna, TTG Italia, Glamour, Myself, Iodonna and others.

Alessandro Di Stefano

Innovation content specialist
Freelance journalist, expert in innovation, startups and tech, carries out contents, news and social communication. Since 2018 editor at StartupItalia. Experience in environmental journalism: editor in Rivista BC and social media manager and editor at FIAB. A graduate in history and a master’s degree in journalism.

Andrea Fasulo

Content & media relations specialist
Skilled as freelance journalist and copywriter, he is responsible for content strategy, content production and media relations. Worked in the field of cultural heritage, contributed as a freelance to numerous publications, such as Il Sole 24 Ore, and gained experience in media relations as a freelance and working for communication agencies. A graduate in contemporary history.

Denise Faticante

Media relations specialist
Journalist and communication specialist. She deals with media relations, press office, and communication strategies. For 20 years, she has worked for several publications, ranging from the printed press to the web and press agencies. Her main experiences include the publishing group E Polis and the agencies LaPresse and AdnKronos. She has a degree in classical literature.

Alexander Ginestous

Content & media relations specialist
Journalist, at Blum since 2018, he carries out press office, media relations and social media management duties for companies and events. Also manages the growth of cross-media editorial projects. He is a freelance contributor to the Alto Adige daily and he undertakes journalistic work for several sporting websites affiliated to the Gazzetta dello Sport. Graduated in communication.

Andreas Inama

Content specialist
Skilled in media analitycs. Former live-team-supervisor and editor at the sports news platform, then marketing manager at Pro-Tec Italia before working as a freelance journalist at Degrees in translation studies as well as media and communication.

Susanne Pitro

Content specialist
Journalist, all-rounder in print, TV and internet, focus on business and science journalism. After many years of editorial experience in local media such as Dolomiten, ff - Das Südtiroler Wochenmagazin,, she works in the press office of the Free University of Bozen-Bolzano and creates content for various editorial products and TV reports. Holds a degree in business studies and a master's in journalism.

Giacomo Porra

Cross-media content specialist
At Blum since 2020, he creates cross-media content, alternating between writing, video and graphic creation and social media management. He is always on the lookout for new, creative, moving and engaging forms of communication. Graduated in communication.

Lead generation, event, operations

Nicola Maioli

Graphics & operations strategist
Communication consultant specialized in graphic design. Since 1999 he has been involved in communication projects developing online and offline tools as well as organizing events. He collaborated to launch local projects and products of RCS and worked for 20 years with Fondazione Città della Speranza.

Mara Scotto

Lead generation & event strategist
Project Manager, coordinates projects and events and develops new business matching opportunities. For over ten years was a product manager of the Campania and Puglia editions of the Corriere del Mezzogiorno (RCS). She lives and works in Milan. Holds a degree in humanities.

Sara Menaldo

Lead generation & event specialist
At Blum since 2018, she scouts the entrepreneurial landscape for events connected to innovation, then takes care of their PR. Passionate about event management, cultural projects and storytelling. Holds a degree in languages, literature and modern culture and a master’s in creative development and management of cultural activities.

Erika Zaniolo

Administration & operations specialist
At Blum since 2019, mainly looks after the administrative aspects of the company and provides secretarial support to the newsroom and event organisers. Worked for twelve years in a travel agency in Padua. Holds an high school diploma of accountancy.

Case studies

A selection of success stories that, thanks to our work, have become headlines



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Consulenza e formazione

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