Blum Brings Italian Creativity to Texas at South by Southwest

Italian creativity bridges the gap between art and technology. Blum is returning to South by Southwest (SXSW) in Austin, Texas, to support the Italian mission led by the Italian Trade Agency (Agenzia ICE) at the Creative Industries Expo—a “fair within a fair” dedicated to technology, held during the festival’s peak days from March 10 to 13.

Twelve Italian startups will be present at the Italy pavilion. For the second year in a row, following the work done in 2023 during the first-ever participation of an Italian delegation at SXSW, Blum will manage PR and media relations on both a national and international level to showcase Italian technological and creative excellence.

Since 1987, SXSW in Austin has been one of the most important festivals in the United States, bringing together stakeholders from the independent film and music industries, as well as the tech and broader cultural sectors. Over the 10-day festival, concerts, comedy shows, film screenings, television shows, exhibitions, educational sessions, and numerous networking opportunities are organized. SXSW 2024 will take place from March 8 to 16 in Austin. More information is available at sxsw.com.