Blum is Back at CES in 2024 to Support the Italian Innovation Ecosystem

We’re heading back to Las Vegas to support the Italian innovation ecosystem. Blum’s “mission” at CES 2024, the world’s premier showcase for technological innovation, is more expansive than ever.

After last year’s success, where Blum assisted the Italian Trade Agency (Agenzia ICE) in organizing and developing the Italian mission at the world’s largest tech event, the experience will be repeated in 2024 from January 9 to 12. We will handle PR and media relations for the Italian mission on both a national and international level and organize the program of events that will enliven the Italian pavilion at Eureka Park—the CES expo area dedicated to startups.

As in previous years, the national research agency Area Science Park is also a partner in the mission, continuing our collaboration in supporting the communication of internationalization programs, which began overseas with Primo. Innovare.

The Las Vegas high-tech showcase will feature the best of Italian innovation, with 50 accredited startups, many of which have already been supported by Blum or are involved in related events and programs. This ecosystem, promoting itself as a whole, aims to present itself to an international audience eager for technological advancements, at an event where global tech giants and delegations of innovators from around the world come together. Over 130,000 visitors are expected at this edition, with 3,500 exhibitors and more than 1,000 startups.

Photo credit: Consumer Technology Association