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The glass of the future
Made of silicone, with an in-build chip

immagine

A silicone glass with a technological soul to free our seas and cities from the inexorable invasion of single-use plastic. Known as Pcup, it was designed by 27-year-olds Lorenzo Pisoni and Stefano Fraioli from Liguria. This brilliant idea soon developed into the establishment, in 2018, of a start-up of the same name, resulting in the sale of more than 10,000 cups in just over one year. And now, the venture has been strengthened further by an online equity crowdfunding campaign which, from March to May 2019, achieved the maximum collection target of 450,000 Euro, convincing 238 investors to believe in Pcup. And all in perfect time for the ban on single-use plastic established by the European Union and due to kick off in 2021.

But why opt for silicone? And in what does the cup’s hi-tech soul consist? The material offers the cup levels of flexibility that comply with the stringent safety standards of major public events: it bends without breaking, and can even be carried around in a pocket. These characteristics are shared neither by glass nor by rigid plastic, which is why these materials have been banned at major concerts and matches, where single-use plastic reigns supreme.

The business model

Then there is the secret of the chip built into the base, which transforms the cup into an IoT device: by connecting it to your smartphone via an app, you can make payments online, thus skipping the checkout queues, while organisers can collect valuable data on consumption habits and develop personalised offers. The Pcup business model introduces a 2.0 version of the practice of returning empties: the cup is supplied at the entrance to an event subject to a deposit, and at the exit you can choose whether to return it and get your money back or keep the cup and reuse it, both at home and on the move.

“A range of services revolve around the cup”

“Single-use plastic items make up 70% of the waste found at sea,” explained Philosophy graduate Lorenzo Pisoni, founder and CEO of Pcup. “Abandoning the use of disposable items brings instant savings in terms of cleaning and disposal costs, and, in some administrations, also in terms of waste tax. However, we do not just provide an ecological cup. We also deliver a range of services via our app, such as digital payments, analysis of consumption and sales data, and management of the customer community through exclusive content and push notifications.”

Tell us your innovation story
 
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What we do

Blum is a communication company skilled in innovation. We generate business and open innovation opportunities by combining three fields of action:


1. Corporate communication, strategy and tools
We analyse our clients’ potential and build tailor-made editorial plans. We create contents by extracting value from their stories. From magazines to blogs, from videos to social networks.


2. Press office & media relations
We are information professionals, part of a continuously developing international network of contacts. Web, print media, radio and TV: we transform our clients’ stories into news.


3.
Events & lead generation
We project PR strategies and online, onlife and face-to-face events. We rely on professional skills and expertise in the exhibition and event industry.

 

What we can do for you:
media relations, press releases, press conferences, editorial plans, press tours, podcasting, blog posting, newsletters, event management, event concept, webinars, innovation villages, startup competitions, communication for equity crowdfunding campaigns, live events coverage, books, online and print magazines, social media management (Facebook, Instagram, LinkedIn, Clubhouse, Twitch, Twitter…), ADV planning, press coverage analitycs, debate moderations…

Team

We are a multidisciplinary team with specific competences in the fields of communication, event planning and business matching.

Luca Barbieri

Founding partner
Journalist and co-founder of Blum, passionate about innovation, entrepreneur, TV presenter, teaches journalistic language at the University of Padua. Worked for over 10 years at RCS, contributing to the creation of Corriere Innovazione. Consultant for companies and institutions operating in the field of research and technology transfer. His mission is to build bridges and connections. By all means necessary.

Domenico Lanzilotta

Founding partner
Journalist and co-founder of Blum, years of experience in print media. For over ten years, has been helping organizations to leverage their communication to stimulate business. Through training and research, he accompanies professionals and companies to improve themselves through communication strategies and practices that generate tangible results.

Francesca Ponzecchi

Founding partner
PR professional and co-founder of Blum, dealing with the planning and execution of networking events and strategies for more than twenty years. Worked for ten years in the marketing management for RCS. Passionate about innovation, contributed to the creation of Corriere Innovazione. Believes in the value of relationships and synergies to develop sustainable businesses.

Massimiliano Cortivo

Head of content & media relations
Journalist, at Blum since 2017, coordinates the editorial operation, carrying out strategic consultancy work for clients as well as media advisoring. Devises cross-media editorial plans and manages media relations at national and international level. For thirteen years an editor for the Corriere del Veneto (RCS). Degree in foreign languages and literature.

Content & media relations

Enrico Albertini

Content & media relations strategist
Journalist, at Blum since 2014. Creates, elaborates and coordinates cross-media editorial projects. Has worked with numerous newspapers, including Il Mattino di Padova and Corriere del Veneto (RCS). Is also the spokesman for the rector of the University of Padua. Holds a degree in communication and a master’s in journalism.

Silvia Pagliuca

Content & projects strategist
Journalist, in Blum since 2018, coordinates cross-media editorial projects and carries out media advisoring for companies. Writes about innovation, work and sustainability for newspapers and magazines in the relevant fields. A graduate in communication, with a master’s in social, political and institutional communication management and master’s in journalism.

Giulio Todescan

Content & media relations strategist
Journalist, at Blum since 2015, coordinates cross-media editorial projects and carries out media advisoring, press office tasks and media relations. Contributed for ten years as a freelance to numerous publications, such as Corriere del Veneto (RCS). Is among the promoters of the “Working Title Film Festival” and has directed two documentaries. A graduate in communication.

Giulia Cimpanelli

Innovation content specialist
Journalist, carries out media advisoring, content creation and social media management. Expert in innovation, startups and economy, has contributed to the Corriere della Sera for ten years, mainly on L’Economia and Corriere Innovazione. Has written for numerous titles: Startupitalia, Millionaire, Donna Moderna, TTG Italia, Glamour, Myself, Iodonna and others.

Valeria Costa

Media Relation Specialist
Press officer and communicator. She manages relations with national and international media, dealing with press office and communication strategies. She has worked for important companies in the fashion, automotive and financial sectors and collaborated with relevant marketing and communication agencies. Graduated in Foreign Languages and Literatures, she has a Master’s in Corporate Communication.

Alessandro Di Stefano

Innovation content specialist
Freelance journalist, expert in innovation, startups and tech, carries out contents, news and social communication. Since 2018 editor at StartupItalia. Experience in environmental journalism: editor in Rivista BC and social media manager and editor at FIAB. A graduate in history and a master’s degree in journalism.

Andrea Fasulo

Content & media relations specialist
Skilled as freelance journalist and copywriter, he is responsible for content strategy, content production and media relations. Worked in the field of cultural heritage, contributed as a freelance to numerous publications, such as Il Sole 24 Ore, and gained experience in media relations as a freelance and working for communication agencies. A graduate in contemporary history.

Denise Faticante

Media relations specialist
Journalist and communication specialist. She deals with media relations, press office, and communication strategies. For 20 years, she has worked for several publications, ranging from the printed press to the web and press agencies. Her main experiences include the publishing group E Polis and the agencies LaPresse and AdnKronos. She has a degree in classical literature.

Caterina Longo

Content & media relations specialist
Communicator and copywriter creates, elaborates and coordinates cross-media editorial projects and carries out media advisoring, press office tasks and media relations. She has extensive experience as a press officer in the contemporary art field. She has a degree in Modern Literature and a qualification in economics and management of museums and cultural services.

Andreas Inama

Content specialist
Skilled in media analitycs. Former live-team-supervisor and editor at the sports news platform spox.com, then marketing manager at Pro-Tec Italia before working as a freelance journalist at Salto.bz. Degrees in translation studies as well as media and communication.

Susanne Pitro

Content specialist
Journalist, all-rounder in print, TV and internet, focus on business and science journalism. After many years of editorial experience in local media such as Dolomiten, ff - Das Südtiroler Wochenmagazin, salto.bz, she works in the press office of the Free University of Bozen-Bolzano and creates content for various editorial products and TV reports. Holds a degree in business studies and a master's in journalism.

Roberto Rafaschieri

Content & social media specialist
Journalist, copywriter, specialised in Diversity & Inclusion communication. At Blum since 2021, he works as a press & media relations officer, social media manager and multimedia content creator. He is a freelance contributor also for the newspaper il mattino di Padova, and a consultant for companies and professionals for inclusive communication and digital accessibility. He has a degree in Philosophy.

Lead generation, event, operations

Nicola Maioli

Graphics & operations strategist
Communication consultant specialized in graphic design. Since 1999 he has been involved in communication projects developing online and offline tools as well as organizing events. He collaborated to launch local projects and products of RCS and worked for 20 years with Fondazione Città della Speranza.

Mara Scotto

Lead generation & event strategist
Project Manager, coordinates projects and events and develops new business matching opportunities. For over ten years was a product manager of the Campania and Puglia editions of the Corriere del Mezzogiorno (RCS). She lives and works in Milan. Holds a degree in humanities.

Sara Menaldo

Lead generation & event specialist
At Blum since 2018, she scouts the entrepreneurial landscape for events connected to innovation, then takes care of their PR. Passionate about event management, cultural projects and storytelling. Holds a degree in languages, literature and modern culture and a master’s in creative development and management of cultural activities.

Erika Zaniolo

Administration & operations specialist
At Blum since 2019, mainly looks after the administrative aspects of the company and provides secretarial support to the newsroom and event organisers. Worked for twelve years in a travel agency in Padua. Holds an high school diploma of accountancy.

Clients

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Eventi accessibili

Eventi accessibili: linee guida per speaker

Al fine di garantire una quanto più ampia fruibilità dei contenuti degli eventi, i relatori possono adottare alcune semplici misure di accessibilità durante panel e interventi frontali.

 

1. Eloquio
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CES 2023

Empowering the Italian innovation worldwide

Blum joins forces with Digital Dynamic to support the Italian expedition at CES 2023

 

In partnership with Alberto Mattiello’s US-based digital agency, Blum will carry out PR and media outreach activities for the Italian Trade Agency (ITA) and the Italian exhibitors at CES® 2023 – the most influential tech event in the world, that will take place in Las Vegas, NV from January 5th to January 8th.

 

PR activities will channel media coverage on the Italian expedition at CES, highlighting the added value of ITA’s work in selecting the most interesting projects to represent the Italian innovation ecosystem at the most relevant showcase in the world – generating interest both in the Italian and the international media, while multiplying business opportunities for exhibitors.

 

CES is the gathering place for all who thrive on the business of consumer technologies. A high-level business event that touches all industries, it is the place where business gets done.

 

A platform for innovators of all sizes to build their brands, CES is where every major technology company on the planet participates in some way — by exhibiting, speaking, sponsoring, attending or holding business meetings.

 

Owned and produced by the Consumer Technology Association (CTA)®, CES features every aspect of the tech sector. CES 2023 will take place in person in Las Vegas, and digitally, Jan. 5-8, 2023.

 

For inquiries: ces@blum.vision

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