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NOI Techpark: Telling the Story of South Tyrol’s Innovation Hub

Inaugurated on October 20, 2017, NOI Techpark represents a significant public investment of €124 million by the Autonomous Province of Bolzano. Serving as a bridge between Northern and Southern Europe, it has rapidly evolved into a dynamic innovation hub.

Today, NOI Techpark hosts 79 companies, 34 startups, 3 research institutes, and 4 university faculties, with a total of 2,400 people collaborating toward sustainable development. The campus provides 70 laboratories and prototyping workshops, offices, co-working spaces, and academic facilities. In 2024 alone, NOI hosted 769 research projects across four specialized sectors: Green, Food & Health, Digital, and Automotive & Automation.

Even before its official opening, Blum managed NOI’s communications strategy, spearheading the two-and-a-half-year “Vertical Innovation” initiative aimed at positioning South Tyrol as the meeting place of research and business for pioneering business models. Since then, Blum has continuously supported the Techpark through strategic communications consulting, media relations, and public relations.

Our contribution
Strategic consulting

Strategic support for NOI Techpark’s communication team, including advising on corporate positioning, national and international media relations, and public relations activities.

Event communication

Upon request, we provide communication support for events, positioning NOI’s senior management within Italian and DACH-region contexts, and identifying moderators for hub events.

Media relations

Drafting and distributing press releases, managing media tours, organizing and overseeing interviews, public speaking opportunities, and national press conferences.

Content production

Creating corporate communication products, drafting editorial content for NOI’s magazine, and managing Italian-German translations.

Vertical Innovation book
Designing, writing, promoting the Vertical Innovation book
4300+
media mentions in international and national press from June 2023 to June 2025

Photo credits: Ivo Corrà | IDM Südtirol / Alto Adige