SMACT Competence Center: the Ecosystem of Technology Transfer

SMACT is the Industry 4.0 Competence Center located in North-East Italy dedicated to the collaboration between research and business for the integration of innovative technologies in companies: Social, Mobile, Analytics, Cloud and Internet of Things.

Founded by 50 companies, universities, and research centers, it offers guidance and advanced training, and funds innovation projects.

SMACT has opened its Live Demos in Trieste, Verona, Rovereto, Padua and Bolzano; “school factories” that allow companies to see cutting-edge technologies in action.

our contribution
Strategic consulting
Media positioning of the Competence Center, to establish its relevance as a pivotal player in the innovation and research system in the North-East. Profiling of partners, stakeholders, target audience, to broaden the network
Editorial planning
Establishment of a multi-channel editorial plan identifying peak content targets on SMACT's social media, website and newsletter
Event planning
Event planning support (openings, networking events, workshops), speaker identification, audience and stakeholders engagement strategies
Media relations
Drafting and dissemination of press releases, organization of press conferences, media tours, press review analysis. Highlighting SMACT's tech transfer work on local and national media
stakeholders engaged in the live demos inaugurations
articles published in national and local press from June 2020