SMACT Competence Center: the Ecosystem of Technology Transfer
SMACT is one of Italy’s national Competence Centers, dedicated to supporting businesses in their digital transformation journeys. Established in the Northeast through an alliance among universities in the Triveneto area, research organizations, public support institutions, and over 80 technology and early-adopter companies, SMACT serves as an innovation ecosystem and institutional partner. By carefully listening to and analyzing companies’ needs, the Competence Center connects businesses with specialized expertise, offering tailored innovation services, training, and R&D support.
We identify the distinctive traits and strategic positioning for SMACT’s communications, enhancing its role as a key stakeholder within the innovation and research ecosystem in Northeast Italy. We provide detailed mapping of partners, stakeholders, and target audiences, facilitating network expansion, along with comprehensive 360º editorial and communications planning.
We manage an integrated and coordinated approach to communicating SMACT’s strengths through press releases, social media activities, and regular updates of its institutional website with news and multimedia content. All content is strategically planned around key themes and effectively adapted to each communication channel.
Drafting and distribution of press releases, organizing press conferences, media tours, and conducting press coverage analysis. We amplify SMACT’s technology-transfer activities across territories, providing visibility for its projects in local and national media.
