Innovation Village: a Spotlight for Startups at Trade Shows
Innovation Village is a format designed and created by Blum for trade show events. Its value proposition is to bring mature market players into dialogue with startups and innovators capable of offering new solutions, under the banner of Open Innovation.
The Village is a physical space that hosts startup desks during the exhibition event, but is also much more: a prize is awarded by a jury of experts on the basis of pitches, in which each startup presents itself to the jurors, exhibitors and the fair audience; a schedule of talks with key players in the innovation community; and a stream of communication that reinforces the appeal of the fair.
Among the 20+ Villages organized by Blum between 2017 and 2023 are:
Klimahouse Future Hub (with Fiera Bolzano), Give Me Fire! Project Fire Startup Award, Oil&nonOil Innovation Village (with Veronafiere), BarNext, Flormart, City Vision (with Fiera di Padova), Innovation Village Retail – Expo Riva Schuh & Gardabags (with Riva del Garda Fieracongressi and Retail Hub).