Italia @ CES Las Vegas: Italian Innovation in the World’s Largest Tech Fair

Since 1967, the CES in Las Vegas has been the world’s most important trade show dedicated to technology and innovation. Since 2023, Blum has been supporting the Italian Trade Agency (ITA) in the organization and development of the Italian mission, with a pavilion hosting 50 innovative startups.

The Italy Arena is packed with more than a dozen panels and events in 4 days, featuring many representatives of the Italian innovation community alongside prominent international guests.

Our deliverables included
Strategic consulting
Blum’s comprehensive consultation on key delegation messages, events, media relations, and multimedia content
Media relations
A strong focus on global press coverage, on the "New Italian Innovative Community" positioning ITA as a strategic entry point
Event planning
Event calendar establishment, speaker scouting, journalistic moderation
Startup training
Blum organized communication training for startups in the ITA delegation
international stakeholders engaged in sessions, events, and appointments organized by Blum
articles published on Italian and international media about the Italian delegation at CES 2024